Верхнее меню

FORMING AND APPLYING STRATEGIES OF INNOVATION AND SOCIO-ECONOMIC DEVELOPMENT OF SERVICE SPHERE ORGANIZATIONS



V.K. Golubeva
golubeva7@yandex.ru
candidate for PhD in Economics, the Department of Management of Economic and Social Processes, St. Petersburg State Institute of Cinema and Television
St. Petersburg

Keywords:

  • generalizing and particular strategies
  • marketing strategy
  • innovative changes
  • classification characteristics
  • generated innovations
  • innovation and socio-economic development
  • We introduce generalizing and particular strategies aimed at sustainable economic and social results and the increase of innovativeness of service sphere organizations. We prove that implementing the strategy of innovation marketing contributes to growth of economic and social result from the increase of competitive advantages.