Верхнее меню

MARKETING APPROACH TO CREATING DEVELOPMENT STRATEGY OF REGIONAL SOCIAL SPHERE



G.N. Baranova
I.V. Baranova
gnb54@mail.ru
gnb54@mail.ru
senior lecturer, the Department of Marketing, State Institute of Economics, Finance, Law and Technology, PhD in Economics
senior teacher, the Department of Management of Social and Economic Processes, State Institute of Economics, Finance, Law and Technology
Gatchina
Gatchina

Keywords:

  • social marketing
  • marketing concept
  • social service
  • regional market of social services
  • marketing techniques
  • We prove the idea about the expediency of applying social marketing techniques as an effective mechanism of developing and correcting regional social programs taking into consideration specific characteristics and the nature of a social service. We reveal the reasons for applying marketing tools and distinguish the advantages of marketing approach for social services market.