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Differentiation Strategy as Tool of Increasing Business Competitiveness



E.A. Shepureva
shepureva.k@yandex.ru
client manager, individual enterprise “Klestova Irina Pavlovna”
St. Petersburg

Keywords:

  • competition
  • business competitiveness
  • competitive advantages
  • wholesaler
  • business differentiation strategy
  • differentiation direction
  • SMART analysis
  • tree of goals
  • We look at theoretical grounds for creating strategies of increasing business competitiveness. We suggest applying the strategy of business differentiation to develop individual business in wholesale.