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Factors of Influence on Increasing Competitiveness of Services of Cultural Institutions



P.A. Andreev
andreevpeter@yandex.ru
lecturer at the Department of Producing and Management in the Social and Cultural Sphere, “Saint-Petersburg State University of Cinema and Television”
St. Petersburg

Keywords:

  • internal and external factors of influence on competitiveness
  • state policy
  • intended economic and social results
  • growth strategies
  • level of quality of life
  • services of cultural institutions
  • We research the influence of the factors of internal and external business environment on increasing the competitiveness of cultural institutions. We analyze the influence of the measures of state policy as well as market and social and cultural factors on the development of cultural institutions. A classification of internal factors affecting the competitiveness of a cultural institution is offered.