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FORECASTING FINANCIAL SUSTAINABILITY AS KEY FACTOR OF EFFECTIVENESS OF BUSINESS PERFORMANCE IN THE LONG TERM


S.A. Bryzgalova V.A. Grigoryeva
[email protected] [email protected]
senior lecturer, the Department of Accounting of Statistics, State Institute of Economics, Finance, Law and Technology, PhD in Economics candidate for a master's degree in Financial Management and Accounting, the State Institute of Economics, Finance, Law and Technology
Gatchina Gatchina

Keywords: financial sustainability economic entity forecasting financial sustainability financial planning bankruptcy coefficient approach
We consider modern approaches to assessing financial sustainability of business and determine the role of financial forecasting in the system of factors of securing financial sustainability of an economic entity. We make a conclusion that forecasting financial sustainability is an essential factor of effectiveness of economic activity of any business in the long term.