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Socialization of Modern Banking via Savings Technologies



V.V. Maganov
maganoff@yandex.ru.
Moscow

Keywords:

  • bank’s commercial activity
  • speculative trading
  • models of bank activity
  • bank socialization
  • credit culture; savings culture
  • We prove the idea that the commercial component of the modern banking today is beginning to prevail over its social aspects. Modern banks often abuse of advertizing gimmicks to promote their new products, imposing upon consumers a consumption credit culture of acquiring a new range of innovation banking products, running into debts instead of rational financial behavior and savings.