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ASSESSMENT OF ECONOMIC EFFECTIVENESS IN RETAIL



Ye.V. Korchagina
professor, the Higher School of Trade and Economics, the Institute of Industrial Management, Economics and Trade, Peter the Great St. Petersburg Polytechnic University, Doctor of Economics, Professor
Saint-Petersburg

Keywords:

  • assessing economic effectiveness
  • retail
  • retail monitoring
  • average receipt
  • conversion

We offer a review of the key indicators used for assessing the economic effectiveness of retail performance including the chain ones. The indicators are divided into two groups: the indicators of primary monitoring and the indicators of detailed analysis of changes. We describe the specific features and the role of each indicator in question for retail performance.