ISSN 1683-6200
Differentiation Strategy as Tool of Increasing Business Competitiveness
E.A. Shepureva | |
client manager, individual enterprise “Klestova Irina Pavlovna” | |
St. Petersburg | |
Keywords:
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We look at theoretical grounds for creating strategies of increasing business competitiveness. We suggest applying the strategy of business differentiation to develop individual business in wholesale. |